Before you start bashing out sentences on your keyboard, sit down and go "old school". Grab a pen and paper and create a structure for your blog post. Creating an informal outline is a powerful tool to keep your writing focused and your key points at the front of your reader's mind. A typical outline could look like this:
How to write a better blog post (Title)Create a structure (paragrapgh one)Write conversationally (paragraph 2)Add keywords later (paragraph 3)
Creating a structure has additional benefits: You'll be able to write your blog post faster. Your blog post will stay on topic and it will have a logical flow. There's nothing worse that reading an article that unconventionally meanders all over the place! Creating an outline before you start to write means you'll also remember to include everything you need to cover.
It helps you decide the format of the article - is it a how-to post or an opinion piece? Is the blog post so filled with resources that you need to make it a list post? Creating a structure isn't hard and as you can see has multiple benefits. If it's easier, think of it as a fast brainstorming session before you start to write.
Write as though we are talking to each other.
It's not going to make you look unprofessional to write conversationally. When you write this way you'll find it easier and so will your reader. You don't have to write exactly as you speak, but think of writing how you would hold a conversation. Writing conversationally has it's advantages.
It uses contractions.It uses the word "you" instead of "we" or "I"And grammar rules may be broken, as let's face it, speech isn't always grammatically correct.
The best part about conversational writing is your reader will feel that your article is speaking directly to them. Not only is it personal, it's very effective. If it helps, next time you are writing a post imagine it as a letter to a friend.
If it helps start with "Dear xxx". You can always remove it at the end when you've finished writing.
Some people find that speaking their blog posts works well for them. If you're struggling to write conversationally then try some voice to text software like Dragon. Voice to text software records and transcribes your words to help you write conversationally. It will take a little practice for the software to get used to your accent and how you pronounce things, but it works.
Add your keywords last.
Forget about the keywords as you write. Sure, have your keywords in mind so they appear in your content organically but don't think that they have to be in every sentence and every sub-heading. Always write for your readers first, and the search engines second. As far as I am aware, a search engine spider never spent any money after reading what you've written. When you finish writing, it will sound natural and easy to read.
When the blog post is complete, look for places where your keywords will both look and sound natural. Include one in the title, and in the first paragraph. This helps reassure your reader that they are in the right place and reading the right piece of content. Don't ever stuff a blog post with keywords. Your readers and the search engines are smart. They know a good blog post when they see it, and they also know rubbish when they read it. Your readers will always respond positively to a good article.
Write more draft posts and articles. The more you outline, the more you draft your blog post the more comfortable you'll be with the process and the more effective it will become for you. And we all know practice makes perfect!
Write and write often. As well as blog posts, write articles and don't sweat over keywords and search engines. If you do this, your blog posts will be better, stronger and far more effective.
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